For account managers

Tell us exactly what a listing must look like

Fill in one sheet per marketplace and set of categories. The person building the prompts works straight from it, so the more concrete each answer is, the fewer follow-up questions there are.

01

The short version

Fill the sheet in three steps, save it as you go, submit it when the required fields are done.

  1. 1Open Listing Requirements from the home page and sign in. Any active account can use it.
  2. 2Press New sheet. The sheet has three steps along the top: Basics, Format rules and Final format. Click any of them whenever you like; nothing is lost when you switch. A step gets a check mark once it has everything it needs.
  3. 3Press Save draft as you go. A * marks what is required before you can submit.
  4. 4Press Submit when you are done. It lists anything still missing and takes you to the right step.
  5. 5To reuse a finished sheet or change someone else's, use Fork. To remove one, use Archive. To get the data out, use Export CSV.
Who can change what: anyone signed in, whatever their role, can read, edit, fork and archive any sheet. The sheet keeps its original author's name. If two people save the same sheet at the same time, the last save wins, so tell the author before you edit theirs. No account yet? Ask an admin to create one on the Accounts page.
02

Step 1: Basics

Which marketplace and categories the rules are for, the voice, and unit habits.

  1. 1Give the sheet a name in the first card, for example Wayfair Seating 2026. It shows at the top of every step.
  2. 2Marketplace: pick one. Taxonomy: search the list on the right and tick as many as the rules apply to. A category such as Seating and an item type such as Seating | Sofas are separate choices, so tick the ones you mean. What you picked is listed under the marketplace; × removes one.
  3. 3Brand voice: a few lines on tone, and any words that must never appear.
  4. 4Unit and symbol preference: how to write inches, weight, the sign in 20 x 30, and whether numbers use decimals or fractions. The note box is for anything else, such as degrees or percentages.
Every card has a heading you can click to collapse or expand it.
03

Step 2: Format rules

One block per part of a listing. Product Title, Description and Feature Bullets are there to start with.

Rename a section, move it with ↑ ↓, remove it, or press + Add section at the bottom. The arrow on the left of a section collapses it. Each section has the same six parts.

  1. 1Format: a row of blocks in order. There are three ways to add one, side by side under the row. {attribute} picks a field, and the product's real value replaces it. Fixed text is printed exactly as written: labels, commas, bullet marks. Enter starts a new line inside the box, which suits multi-line bullets, and Add or Ctrl+Enter puts it in. [AI generated] leaves that part to the AI, with an optional note on what to write. Drag blocks to reorder them; × removes one. If you type {seat_width} inside fixed text, it becomes an attribute block.
  2. 2Example: at least one complete example that follows the format. Add more with + Add another example.
  3. 3Info for AI: the fields this section may use. Click the box and the field panel opens on the right, with every fact and attribute in one list. Under each field is its value on an example product, so you can see what it looks like. Drag a field into the box, or click it. The buttons at the top of the panel (Dimensions, Material & color and so on) and the search box narrow the list.
  4. 4Avoid info / words: fields, words or phrases that must not appear. It works like Info for AI, and you can also type your own word or phrase and press Enter.
  5. 5Words / characters: choose characters or words, then a minimum and a maximum. Either can stay empty.
  6. 6Bullets amount and Note, both optional: how many bullets the section needs, and anything else about it that the boxes above do not cover.
The preview on the left fills each format with an example product's real values. Green is a real value, a dotted yellow name means this product has none, and italics mark the part the AI writes. The count turns red when it falls outside your range. To see another product, type its model number in the field panel and press Load. The preview needs a wide window and hides itself on a narrow one.
Facts and attributes: a fact is a field of the product record (model_number, description, fabric_color), and an attribute is a measurement or filter value (seat_width, filter_style). The page shows them as one list with a small tag. The exported CSV keeps them in separate columns.
04

Step 3: Final format

How the finished text is delivered.

  1. 1Format (required): plain text, HTML, Markdown or other.
  2. 2Notes: which tags are allowed, how line breaks work, one bullet per line.
  3. 3Example: paste what the finished text looks like, tags included, so nobody has to guess.
05

Submit, fork, archive, export

What the buttons at the top of a sheet and on the list do.

  1. 1Save draft stores the sheet as it is. Submit checks the required fields first. If something is missing, the list says which step it is in, a red number appears on that step's button, and clicking Step N jumps there.
  2. 2Fork copies a sheet, yours or anyone's, into a new draft called … (copy). It exists once you save it, so you can change it freely first.
  3. 3Archive takes a sheet off the list and puts it in the Archived tab. It is deleted automatically after 30 days, and the tab shows how many days are left. Until then Restore brings it back. An archived sheet is read-only.
  4. 4Export CSV on a sheet exports that sheet. On the list, tick several rows and press Export selected to get one CSV, or press Export shown for everything the list currently shows.
What is in the CSV: one row per section, with the sheet-level answers repeated on each row. Info for AI and Avoid each have a column for facts and one for attributes, and words typed by hand go in Avoid: Words. Several examples in one cell are numbered, and line breaks inside a format stay as line breaks.
06

Good to know

Things that tend to come up.

  1. 1Leaving a sheet with unsaved changes asks you first. Saving draft does not stop you from editing afterwards.
  2. 2The language switch and light or dark mode are at the top right. The Tour button replays a short walkthrough of the page.
  3. 3Use Fork when you want a variation of a sheet and still need the original as it is. Editing changes the sheet for everyone.
  4. 4The example product in the field panel is only there to show what values look like. It does not change anything in your sheet.